Responsibility: Copy, art direction, coordination with designer
Description: In the summer of 2014, all SimplyProtein lines underwent rebranding. I assisted in coordinating all rebranding updates, including packaging. I streamlined, look, messaging, and ensured accurate information. Rebranding was done mainly for The Simply Bar (Wellness Foods’ first bar), which consisted of 7 flavours, in the USA and Canada, wrappers and boxes.
