Event activations were sales and awareness drivers for SimplyProtein and MakerKids. They also were a tool to support local communities. I managed up to 25 events/year at SimplyProtein and up to 10/year at MakerKids. Attendance ranged from 2000 to 30,000 people/day. I managed the entire event process including application, hiring, activity design, execution and reporting.
Past events:
- VegFest Toronto
- CHFA
- ExpoWest
- Ukrainian Festival
- EDIT Festival
- Camp Expo
- Scotia Marathon Toronto
- TIFF Digiplayspace
- Innovate U (Google)
- Maker Festival
- Gulfood, Dubai (world’s largest annual food trade show)
I have managed a variety of events and activations including B2B, B2C, local, international shows, and in-house events. I managed event selection to find the most impactful events that matched the companies’ budgets.
I created booth activities that matched budget, experience and logistics, which resulted in unique and scalable events.
Post-event marketing followed each event to optimize lead capture and sales. I organized post-event emails, customer outreach and social media.