Project: Festival Digital Advertising
Company:Toronto Reel Asian Film Festival
Date: October-November 2020
Responsibilities: Google AdWords, Google Analytics, Facebook and Instagram account management and ad strategy

Reel Asian’s 2020 film festival, which was completely online and Canada-wide for the first time, required increased online reach. I managed campaigns for different audiences and customers along the sales funnel, from awareness to purchase. Campaigns included: merch sales, ticket sales, featured films, trailer awareness, and their industry symposium.

I managed Google Adwords (Search, Display, Youtube), and Facebook and Instagram ads. I reached millions of impressions and tens of thousands of clicks over a short timeframe leading up to the festival launch.

Artwork courtesy Reel Asian, Nadia Ali (graphic designer), and films.