To strengthen SimplyProtein’s online presence, their website and digital marketing underwent large scale changes. Working in a close-knit team, I oversaw content, funnel management, promotions and product offerings. I consulted on the website design and online advertising.
I tailored sales funnels based on key customer demographics, such as vegan and gluten-free customers. This enabled us to cater to their specific needs and effectively nurture their sales lifecycles.
Two months after launching the website, SimplyProtein’s web traffic and sales increased. It was successful in attracting more new customers.